MOJO: Proudly Philippine-Made

How is one supposed to act when people find out you are related to royalty?

Me, I've always known someone in my family would become famous.  True enough, my eldest brother is the first Filipino Vice President of Sony-Columbia Pictures (in California), and even tried his hand at producing not one, but TWO full-length movies, the first of which won numerous nominations and awards in several film festivals in the US.  My eldest sister is a self-proclaimed tourism adviser and is actively promoting Philippine tourism to foreigners abroad.  My second sister is a high-ranking executive of Boeing, the makers of the longest running commercial airplane in the world.  She gets sent to Europe on business, and her husband gets to go with her for free!

But the subject of this blog is my second brother, who, at the young age of 12, was already dabbling in business and investments.  He started with selling bread in his dormitory in high school.  Today, he is in the process of expanding his footwear enterprise (better known as MOJO) from Manila to all over the country.  In fact he has outlets in almost every major mall, including SM, Ayala and Robinsons, and in the local malls like Gaisano (CDO).

Last June 2010, the brand was awarded Brand of the Month by Robinsons Pioneer in Mandaluyong City, having sold more than P100,000 in a single month.  Fantastic!  Then, just recently, he and his business partner successfully completed an interview with several marketing applicants in Cebu.  Interestingly, they will conduct another set of interviews in Davao later this year.  Awesome!  And to think, their products are made from pure Philippine rubber (found in Bukidnon), unlike the competition which still import their materials.

So what does one say when asked how they're related to Joey Cuerdo, president and general manager of MOJO Enterprises, makers of quality outdoor slippers and sandals (and soon to come, apparel)?  Me, I just say, "He's my brother," and smile.

MYFP (Make Your Family Proud)!!!

spotted at the Philippine Airlines (NAIA 2) 
pre-departure area on June 15, 2010;  
the logo is blurred but only 
one brand of sandals can be that simple